How Does The Pay Per Play Program Work?

Before we discuss The Pay Per Play program we need to understand its predecessors, Pay per click and Adsense. There have been many advertising methods invented for the internet because of its user interaction with the target audience. Lets face it, pay per click would not have been possible offline. This interaction between the target audience and the service provider or product developer is very advantageous.
Automation also gave this advertising medium more appeal to the providers who were faced with running a small staffed company with over a million customers. This automation allowed the ads to be quite targeted to the browser depending on IP address and website content which the browser was trying to read.
The ads were not suppose to be obstructive to the website visitor and offer more information to them after they have read most of the content on the webpage.
The first draw backs to Adsense and Pay per click was the website visitor had to click on one of the adverts for the publisher (website owner displaying the advert) to earn any revenue. The second draw back was that the ad drew the visitor away from the publishers website and frequently ended up with an fed up website visitor who would never return to the original publisher unless there was great content or cash incentives.
This worked well for the advertiser and not for the publisher who was giving away high volume traffic for a small remuneration per person.
These problems were tackled when developing the Pay per play program. Pay per play is what the website publisher was looking for when they signed up for Adsense adverts since their inception. The publishers desperately need targeted, professional adverts that did not hand over their traffic for peanuts and irritate their website visitors. It used to be a big factor where the adsense was located on the publishers website to improve conversion rate to 20 percent (meaning for every 5 visitors only 1 may click on one of the Adsense links); but now it will be moot.
Good content guaranteed repeat visits and possible higher Adsense click conversion rate. But it was not scientific by any stretch of the imagination. With pay per play this hurdle is obliterated by starting the advert each time the website is uploaded. This translates to 100% conversion.
Ten thousand visitors will generate ten thousand 5 second audio plays which the publisher claims 25% directly from the advertising budget of that month. It is quite simple but the implications are very lucrative.
For example in the past to calculate the advertising revenue needed to pay for more visitors; the publisher would have had to factor in the current conversion rate of his visitors into all his calculations. This rate was only more accurate after trial and error, very expensive trial and error.
After arriving at an average rate of 20% (very high) conversion the publisher would know that buying an extra 10 000 visitors to his website about 2000 visitors may click one of the adsense ads earning him advertising revenue. This made paying for traffic very costly and tricky without testing, unlimited funding and patience.
These 2000 people who acted by clicking on the adsense would have also been ideal candidates to buy or sign up for a newsletter. But unfortunately they were lead away to over websites with very little hope of returning.
Now with pay per play the publisher would still have a chance to sell his own product, service or affiliate product to the visitor who has already generated him revenue just by arriving at his website.
The possibilities are endless because this program promises to become yet another billion dollar advertising industry like its predecessors.
This article was published by Thoriso Mashego. If you wish to sign up for with The Pay Per Play Program and become a core partner for abselutely free please click on the above special link before launch day. Core partners can claim 25% advertising revenue per month from every visitor and 5% from anyone they refer. Launch date is 1 February 2008. Over 3 million websites signed up for free in December 2007, their passive income in 2008 is going to explode.