Getting the Most Out of Google AdSense - Choosing the Right Colors and Placement

Color As well as choosing the right type of ad unit, you also need to make sure that you choose the right colors for your ad units.
The key is to make the text and background used in your ad units look like the normal content on your web pages, so that they blend in and do not look like adverts. The text in the ad units needs to look the same as the other text on the page, and the background color of the ad unit needs to be the same as the background color used on your web pages.
Blue is the best color to use for links because web site visitors are used to clicking on links of this color.
Also, in general avoid using borders around the adverts, as these will tend to make the ad units look like adverts, which is not what you want.
Placement Do not place ad units where no one will see them. Identify the parts of your site where visitors go, and place your adverts there. Let your ad units follow the natural flow taken by visitors to your site.
Try to place your adverts in the top part of the screen - the part that is visible before visitors scroll down the page. Visitors are much more likely to click links placed towards the top of web pages.
ConclusionBlend your adverts into your web pages so that they look like normal web page content. Always think about the color of titles, text and background.
About the Author: John Dixon is a web developer working for MyQuestionsMatter Ltd, a company that helps users of the health service to ask the right questions in their dealings with health professionals.