$ Show only appropriate ads

Google's ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. What's more, you can block competitive ads and choose your own default ads. It's your show from start to finish.

Competitive FilterEnables you to filter out specific competitors or specific advertisers
Contextual FilterEliminate delivery of ads that would be inappropriate to serve on pages
Editorial ReviewAll Google ads are reviewed and approved before being served on your pages
filters keep out inappropriateand competitive ads.
Customizable default ads In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice